Brand & Copywriting

Beginning in spring 2020, I managed a brand identity refresh (visual and messaging) for AEDIT and, in the proceeding months, led its cross-functional implementation. Below are a few of the pages that I consulted on the design of and wrote the copy for:

• Homepage

• AEDIT Advisory Board

• For Providers

• Our Technology

• Careers

Social Media

At AEDIT, I oversaw the editorial and social media content calendars (including for the @aedit Instagram and @the_aedit TikTok accounts) across all channels. I also regularly represented the brand in B2C and B2B PR, marketing, and media efforts. Below is a selection of my on-camera hosting and interviewing work:

• Ask the Expert: Four Dimensional Beauty

• Ask the Expert: How to Achieve a Natural-Looking Smile

• Ask the Expert: 2022 Non-Surgical Aesthetics Trends

• Routine Maintenance: How to Care for Melanin-Rich Skin

• Routine Maintenance: A Guide to Vitamin C in Skincare

• Ask the Expert: How to Seasonally Switch Up Your Skincare

• Ask the Expert: Transparency in Beauty

• Ask the Expert: The Benefits of Botanical Beauty

• Ask the Expert: The Benefits of Supplements as Skincare

• Ask the Expert: Professional vs. At-Home Microcurrent

• Ask the Expert: In-Office vs. At-Home LED Light Therapy

• Ask the Expert: Professional vs. At-Home Chemical Peels

• Ask the Expert: Microneedling vs. Dermarolling

• Routine Maintenance: A Skincare Masterclass